JUST RELEASED

GUERRERO AZTECA

A nod to México, 1998.

EVERY DROP BEGINS WITH

A STORY.

Barrio Hat Drop was created to turn the places, memories, and symbols that raised us into pieces you can wear. Guerrero Azteca takes us back to 1998: bold colors, iconic patterns, and the pride that came with wearing México.

DISCOVER OUR STORY

THE INSPIRATION

1998 MÉXICO. REIMAGINED IN THREE HATS.

Inspired by the colors, patterns, and memories of an unforgettable era in Mexican fútbol.

FIND YOUR ROOTS

SHOP BY STATE

Explore the collections you can represent right now. Available states are highlighted in Barrio green.

AVAILABLE COMING SOON SELECTED

We’re building toward all 32 states of Mexico.

More state releases are coming soon. If you don’t see yours yet, we’re just getting started.

LAS ESTRELLAS

REPRESENTING THEIR BARRIO

Artists, creators and people carrying their story with them.

NEXT DROP · OCT 29 · 7PM CT

NEXT DROP

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Everyone has a story to tell.

What's yours? Tag @barriohatdrop #HechoEnBarrio and you could be featured right here.